Course curriculum

  1. 1

    • SMMBPB504A Introduction
  2. 2

    • 1.1 Introduction to Personal Branding

    • 1.2.1 ​Personal Brand Marketing Opportunities on Social Media

    • 1.2.2 ​Personal Brand Marketing Constraints on Social Media

    • 1.2.3 The Brand Called You

    • 1.3 Social Media Networks Assessment for Personal Branding

    • 1.4 Personal Brand Marketing Audit​
  3. 3

    • 2.1.1 Developing the Personal Brand Identity

    • 2.1.2 Personal Brand Identity Summary

    • 2.2 ​Identify Your Content Development Strength

    • 2.3.1 Personal Brand Marketing Essentials

    • 2.3.1 Personal brand marketing essentials

    • 2.3.2 Learning Activity - Reading

    • 2.3.2 Personal Brand Strategic Ideas

    • 2.3.4 ​Personal Brand Strategic Initiatives

    • 2.4 Personal Brand Marketing Resources

    • 2.5 Personal Brand Marketing Budget
  4. 4

    • Knowledge Test 1 - Multiple Choice

    • Knowledge Test 1 - Student Instructions
  5. 5

    • Assessment Activity 1 - Brief

    • Assessment Activity 1 - Template

    • ​Assessment Activity 1 - Submission
  6. 6

    • 3.1.1 Personal Brand Marketing Schedule

    • 3.1.2 Personal Brand Marketing Implementation Plan

    • 3.2 Creating Content

    • 3.2.1 Personal Brand Case Studies

    • 3.3 Measure Effectiveness
  7. 7

    • Assessment Activity 2 - Brief

    • Assessment Activity 2 - Template

    • Assessment Activity 2 - Submission
  8. 8

    • SMMBPB504A Summary