Course curriculum
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1
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1.1.1 Email Marketing Overview
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1.1.2 Resource - Ebook Introduction to Email Marketing
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1.2.1 Email Marketing Opportunities
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1.2.2 Email Marketing Constraints
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1.3.1 Email Marketing Audit
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2
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Assessment Activity 1 - Work Sample 1 - Brief
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Assessment Activity 1 - Template
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Assessment Activity 1 - Submission
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3
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2.1 Developing the Email Marketing Strategy
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2.2 Email Acquisition Strategy
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2.3 Email Marketing Management Platforms And Resources Required
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2.4 Email Marketing Budget
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4
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Assessment Activity 2 - Work Sample 2 - Brief
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Assessment Activity 2 - Template
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Assessment Activity 2 - Submission
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5
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Knowledge Test Instructions
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6
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3.1 Email Marketing And Email Acquisition Implementation Plan
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3.2 Creating Email Campaign Content
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3.2.1 Email Campaign Content Examples
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3.3 Measuring Effectiveness and Reporting
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7
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Assessment Activity 3 - Work Sample 3 - Brief
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Assessment Activity 3 - Template
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Assessment Activity 3 - Submission
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8
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Knowledge Test Instructions
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