Course curriculum
-
1
-
SMMNSM503A - Welcome
-
Test
-
-
2
-
1.1 Niche Social Media Networks Overview
-
1.2 WhatsApp
-
1.3 Snapchat
-
1.4 Vimeo
-
1.5 Flickr
-
1.6 Tumblr
-
1.7 Reddit
-
1.8 Medium
-
1.9 WeChat
-
1.10 Case Study Summary
-
-
3
-
2.1 Niche Social Media Marketing Opportunities
-
2.2 Niche Social Media Marketing Constraints
-
2.3 Niche Social Media Marketing Audit
-
-
4
-
Knowledge Test Instructions
-
Knowledge Test - Multiple Choice
-
-
5
-
3.1.1 Developing the Niche Social Media Marketing Strategy
-
3.1.2 Business and Marketing Objectives
-
3.1.3 Development of Strategic Ideas
-
3.1.4 Cross Promotion With Mainstream Social Media
-
3.1.5 Niche Social Media Marketing Strategy
-
3.2 Niche Social Media Marketing Budget Development
-
-
6
-
Assessment Activity 1 - Project 1
-
Assessment Activity 1 - Template
-
-
7
-
4.1 Niche Social Media Marketing Implementation Plan
-
4.2.1 Succeeding on Whatsapp
-
4.2.2 Succeeding on SnapChat
-
4.2.3 Succeeding on Vine
-
4.2.4 Succeeding on Vimeo
-
4.2.5 Succeeding on Flickr
-
4.2.6 Succeeding on Tumblr
-
4.2.7 Succeeding on Reddit
-
4.2.8 Succeeding on Medium
-
4.2.9 Succeeding on WeChat
-
4.3 Niche Social Media Marketing Measurement
-
-
8
-
Assessment Activity 2 - Project 2
-
-
9
-
Knowledge Test Instructions
-
Knowledge Test 4
-