Course curriculum
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1
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BSBMKG502 - Welcome
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2
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1.1 Evaluate Each Component of Marketing Mix Overview
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1.2 Key Characteristics and Significance of Products & Services
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1.3 Effect of Pricing Policies & Variables on Demand
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1.4 Importance of Promotional Methods in Marketing
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1.5 Personalise Messages Throughout the Buying Process
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1.6 Importance of Channels of Distribution And its Significance
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1.7 Importance and Significance of Customer Service Provision
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1.8 Identify Potential Customer Base and Key Pressure Points for Success
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1.9 Analyse, Test and Establish the Effect of the Components of Marketing Mix
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Summary - Key Points
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3
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Knowledge Test Instructions
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Knowledge Test - True or False
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4
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2.1 Identify & Assess the Impact of Environmental Factors
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2.2 Identify Consumer Priorities, Needs and Preferences
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2.3 Evaluate 4Ps of Marketing Mix
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2.4 Select Marketing Mix that Best Satisfies Target Market
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2.5 Ensure Marketing Mix Decision Meets the Marketing Objectives
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Summary
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5
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Knowledge Test Instructions
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Knowledge Test - True or False
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6
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3.1 Monitoring of Marketing Mix
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3.2 Implications of Altering Components of Marketing Mix
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Summary
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7
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Knowledge Test Instructions
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Knowledge Test - True or False
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