Welcome to the Diploma of Social Media Marketing
Learning Activity - Choose an Organisation
1.1.1 Introduction and Overview of Social Media Marketing
1.1.2 Reading - A Beginner's Guide to Digital Marketing
1.1.3 The Difference Between Digital Marketing and Social Media Marketing
1.1.4 Overview of the Social Media Networks
1.1.5 References
1.2.1 The Digital Marketing Landscape
1.2.2 Marketing Opportunities
1.2.3 Marketing Constraints
1.2.4 Legal and Ethical Requirements
1.3.1 Defining and Aligning Objectives
1.3.2 Content Marketing Objectives
1.4.1 SWOT Analysis
1.4.2 Content Marketing Audit
1.4.3 SEO Audit
Learning Activity - Social Media Marketing Resources
2.1.1 What is Content Marketing?
2.2.1 Blog and Blogging Platforms
2.2.2 Blogging Plugins
2.3.1 Social Media Network Selection
2.4.1 Global Trends in Social Media
Knowledge Test 1 - Student Instructions
Knowledge Test 1 - Multiple Choice
Assessment Activity 1 - Work Sample 1 - Brief
Assessment Activity 1 - Template
Assessment Activity 1 - Submission
3.1.1 Defining the Target Marketing
3.2.1 Establishing a Brand Identity on Social Media
3.2.2 Brand Identity Brief and Canvas
3.3.1 Setting Key Performance Indicators
3.3.2 Measuring Search Engine Optimisation (SEO)
3.4.1 Developing the Blog and Content Marketing Strategy
3.4.2 Defining the Blog and Content Marketing Strategy
3.5.1 Budget Development and Approval
Assessment Activity 2 - Brief
Assessment Activity 2 - Template
Assessment Activity 2 - Submission
4.1.1 Developing Negotiation Skills
4.2.1 Implementation Plan - Content Schedule
4.2.2 Implementation Plan - Resources
4.2.3 Audience Feedback Plan
4.3.1 Creating Content
4.3.2 Video Tools
4.4.1 Blog and Content Marketing Scorecard
4.4.2 Presenting the Results
Knowledge Test 2 - Intructions
Knowledge Test 2 - Multiple Choice
Assessment Activity 3 - Brief
Assessment Activity 3 - Template
Assessment Activity 3 - Submission
SMMBCM501A Summary
