Module 1 Overview

Ever felt overwhelmed by the social media universe? We demystify the process and provide you with all the foundational knowledge you'll need to be successful with your business' social media. This module covers the social media landscape, content marketing, social media network selection, target audience identification, social media crisis management, management platforms & web tools, high converting landing pages, and marketing automation. Jam packed with super-useful info. Trust us, you'll finish saying 'I get it now!'

Module Curriculum

  • 1
    Welcome
    • Welcome to the Social Media Intensive
    • Assessment Activity - Your Business
  • 2
    Part 1. Introduction to Digital and Social Media Marketing
    • ​Introduction to Digital and Social Media Marketing
    • Reading - A Beginner's Guide to Digital Marketing
    • The Digital Marketing Landscape
    • Quiz - Digital Marketing
    • ​Content Marketing vs Social Media Marketing
    • The Content Marketing Process
    • The Benefits of Content Marketing
    • Overview of the Social Media Networks
    • Discussion - What You Have Learned
  • 3
    Part 2. Social Media Network Selection
    • Target Audience Canvas
    • Assessment Activity - Target Audience Canvas
    • Social Media Network Demographics
    • Social Media Network Selection
    • Quiz - Social Media Network Selection
  • 4
    Part 3. Social Media Marketing Constraints
    • Social Media Marketing Constraints
    • Legal and Ethical Requirements of Social Media Marketing
  • 5
    Part 4. Social Media Marketing Tools
    • Stock image sites
    • ​Social Media Management Platforms
    • Blogging Platforms
    • Landing Pages
    • Reading - Landing Page 101 by Hubspot
    • Marketing Automation Software
    • Social Media Listening Tools
    • Assessment Activity - Build a Landing Page
  • 6
    Part 5. Social Media Trends
    • Introduction
    • Content Marketing Trends
    • Social Media Marketing Trends
  • 7
    Module 1 - Conclusion
    • Module Summary
    • Module Review

Meet Your Mentor

  • Sammy  Macintosh

    Sammy Macintosh

    Head SMC Mentor

    Sammy is an experienced digital marketer with a breadth of experience across social strategy, paid social advertising, copywriting, content marketing, email marketing and marketing automation. More recently she has co-founded Social Media Agency, SMC's sister marketing agency!Passionate about startups, she loves all things tech, social and digital.Her favourite aspects of social media are inbound content marketing and trying out different Facebook advertising strategies across industries to deliver amazing client results!Sammy is the Head SMC Mentor, she is here to answer all of your social media questions and brainstorm new ideas to make your social media marketing strategy a success. 
  • Trevor  Young

    Trevor Young

    AUS Social Media Expert

Student Reviews

  • Just what I wanted

    Sharon Clark

    I found out quickly I enrolled in exactly the right course. I have picked up a little knowledge here and there, my company employed a consultant to initially help so I picked up a few hints from them. But beginning this course has already helped a...

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    I found out quickly I enrolled in exactly the right course. I have picked up a little knowledge here and there, my company employed a consultant to initially help so I picked up a few hints from them. But beginning this course has already helped and I am really looking forward to more and more as I go through the rest of the modules. Sharon

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  • Garisanai Chinguno

    Highly appropriate content to the subject of Social Media and I feel I have learnt a lot on this module, which has made me eager to learn more. I would highly recommend people to do this course.

    Highly appropriate content to the subject of Social Media and I feel I have learnt a lot on this module, which has made me eager to learn more. I would highly recommend people to do this course.

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  • Feedback

    Ying Xie

    I have learn so much already and this is only module 1. Thank you for putting such a great introduction into module 1.

    I have learn so much already and this is only module 1. Thank you for putting such a great introduction into module 1.

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  • Amazing great introduction

    julian patino

    Very informative and easy to follow. it seems a lot of information but it makes you reliase there is alot of information out there to learn and tools to use.

    Very informative and easy to follow. it seems a lot of information but it makes you reliase there is alot of information out there to learn and tools to use.

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  • Module 1 Review Renee Madge iMADGEin Business Solutions

    Renee Madge

    I have really enjoyed Module 1. I can't believe how much I have learnt this week. I have discovered so many new tools to help me with Social Media Management. It took me 15hrs to complete Module 1 because as I was learning I was also implementing ...

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    I have really enjoyed Module 1. I can't believe how much I have learnt this week. I have discovered so many new tools to help me with Social Media Management. It took me 15hrs to complete Module 1 because as I was learning I was also implementing the new skills with projects I am currently working on with my clients. Im so excited for Module 2. Thank You Kind Regards, Renee Madge iMADGEin Business Solutions

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Want to become a social media marketing expert?

Find out how with our highly practical 8 week online course, the Social Media Marketing Intensive

Social Media Marketing Intensive