Module 2 Overview

By far and away the most fun and interactive part of the course, in this module we'll step you through creating a highly effective social media marketing strategy for your chosen business. It's loaded with tools and templates to populate while studying... and keep using long after you've graduated. You'll define your business and marketing objectives, your social media competitive advantage, auditing past activity, creating a social media brand identity, setting social media KPIs, leveraging content strengths, brainstorming ideas, insourcing vs outsourcing, defining your strategy, and developing a budget and implementation plan. BONUS: Once you've submitted your strategy, our trainers offer a free consultation to review your work and offer recommendations for improvement!

Module Curriculum

  • 1
    Module 2 Introduction
    • Introduction
    • Case Study Organisation - Sungai Tinggi Beach Villa
    • Activity: Social Media Resources
  • 2
    Part 1. Strategic Foundations - Research and Your Brand Identity
    • Business and Marketing Objectives
    • Marketing Objectives Continued
    • SWOT Analysis
    • Search Engine Rankings
    • Social Media Marketing Audit
    • Establishing a Brand Identity on Social Media
    • ​Brand Identity Brief and Canvas
  • 3
    Part 2. Setting Key Performance Indicators (KPIs)
    • Social Media Marketing Objectives
    • Social Media KPIs
    • Quiz- Setting KPIs
  • 4
    Part 3. Developing Your Social Media Marketing Strategy
    • Developing Your Social Media Marketing Strategy
    • Identify Content Sources
    • Social Media Marketing Activities
    • ​Development of Strategic Ideas
    • Video - Steve Jobs on Marketing
    • ​Define the Social Media Marketing Strategy
    • Quiz - Developing the Social Media Marketing Strategy
  • 5
    Part 4. Implementation of the Strategy
    • Social Media Marketing Roles
    • Insource or Outsource?
    • Budget Development and Approval
    • Social Media Marketing Calendar
    • Implementation Plan
    • ​Audience Feedback Plan
  • 6
    Assessment Activity - Your Social Media Marketing Strategy
    • Assessment Activity - Your Social Media Marketing Strategy
  • 7
    Module 2 Conclusion
    • Module Conclusion
    • Module 2 Review

Meet Your Mentor

  • Sammy  Macintosh

    Sammy Macintosh

    Head SMC Mentor

    Sammy is an experienced digital marketer with a breadth of experience across social strategy, paid social advertising, copywriting, content marketing, email marketing and marketing automation. More recently she has co-founded Social Media Agency, SMC's sister marketing agency!Passionate about startups, she loves all things tech, social and digital.Her favourite aspects of social media are inbound content marketing and trying out different Facebook advertising strategies across industries to deliver amazing client results!Sammy is the Head SMC Mentor, she is here to answer all of your social media questions and brainstorm new ideas to make your social media marketing strategy a success. 

Student Reviews

  • A great learning experience

    Argiris Psakis

    Wow! Well designed, great structure and insights, and actionable learning! Loved this!

    Wow! Well designed, great structure and insights, and actionable learning! Loved this!

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  • Excellent

    Rhonda Withers

    It took me so much longer than it should have! It pushed me to really think about this business and for this I am grateful

    It took me so much longer than it should have! It pushed me to really think about this business and for this I am grateful

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  • Module 2

    Renee Madge

    Module 2 was fantastic I learnt so much. Especially since I have just started my own business the templates formed part of business plan and I will continue to use them.

    Module 2 was fantastic I learnt so much. Especially since I have just started my own business the templates formed part of business plan and I will continue to use them.

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  • Excellent

    Amy Daniel

    Very informative and I loved developing the social media strategy.

    Very informative and I loved developing the social media strategy.

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Want to become a social media marketing expert?

Find out how with our highly practical 8 week online course, the Social Media Marketing Intensive

Social Media Marketing Intensive