Module 4 Overview

Instagram Strategy and Implementation

Instagram is perfect for businesses with limited budgets and visual-based industries such as fashion, health & fitness, travel, photography, etc... however it's now crowded and you need the tactical skills to compete effectively. You'll learn how to setup a leading Instagram profile, how to generate rapid follower growth, the anatomy of a successful Instagram post, organic vs paid opportunities, utilising Instagram influencers and influencer platforms, creating engaging content, management tools to boost productivity, and Instagram stories as a traffic driver. BONUS: There's no point learning something and not applying it immediately. Once you've completed Module 4 we give you $50 advertising credit to setup your new killed ad on the Facebook ad platform!

Module Curriculum

  • 1

    Module Introduction

    • Introduction

    • Instagram Case Study

  • 2

    Part 1. Instagram Overview

    • Instagram Overview

    • Benefits for Businesses

    • Instagram Sales Process

    • Instagram Success Story

    • Quiz - Instagram Overview

    • Learning Activity: Blueprint - Getting Started on Instagram

  • 3

    Part 2. Instagram Marketing Opportunities

    • ​Individual or Business profiles?

    • ​Influencer Marketing

    • Influencer Marketing Platforms

    • Instagram Post Formats

    • Organic Vs Paid Marketing

    • Quiz - Instagram Marketing Opportunities

  • 4

    Part 3. Instagram Marketing Strategy

    • Defining your business objectives for Instagram

    • Audience Targeting & Getting Discovered

    • Ad Policies on Instagram

    • Best Practice for Instagram Marketing

  • 5

    Part 4. Instagram Strategy Implementation

    • ​Create high-quality content for Instagram

    • Instagram Management Tools

    • Learning Activity: Facebook Blueprint

    • Quiz - Strategy Implementation

  • 6

    Part 5. Optimising, Reporting and Measuring the Strategy

    • Monitor and Optimise Instagram Marketing

    • Reporting on Instagram

    • Scale and Grow Your Business with Instagram

    • Quiz - Optimising, Reporting and Measuring

  • 7

    Module 4 Conclusion

    • Module Conclusion

    • Module Survey

Meet Your Mentor

Sammy Macintosh

Head SMC Mentor

Sammy is an experienced digital marketer with a breadth of experience across social strategy, paid social advertising, copywriting, content marketing, email marketing and marketing automation. More recently she has co-founded Social Media Agency, SMC's sister marketing agency!Passionate about startups, she loves all things tech, social and digital.Her favourite aspects of social media are inbound content marketing and trying out different Facebook advertising strategies across industries to deliver amazing client results!Sammy is the Head SMC Mentor, she is here to answer all of your social media questions and brainstorm new ideas to make your social media marketing strategy a success. 

Want to become a social media marketing expert?

Find out how with our highly practical 8 week online course, the Social Media Marketing Intensive