Instagram is perfect for businesses with limited budgets and visual-based industries such as fashion, health & fitness, travel, photography, etc... however it's now crowded and you need the tactical skills to compete effectively.
You'll learn how to setup a leading Instagram profile, how to generate rapid follower growth, the anatomy of a successful Instagram post, organic vs paid opportunities, utilising Instagram influencers and influencer platforms, creating engaging content, management tools to boost productivity, and Instagram stories as a traffic driver.
BONUS: There's no point learning something and not applying it immediately. Once you've completed Module 4 we give you $50 advertising credit to setup your new killed ad on the Facebook ad platform!
Instagram Case Study
Part 1. Instagram Overview
Benefits for Businesses
Instagram Sales Process
Instagram Success Story
Quiz - Instagram Overview
Learning Activity: Blueprint - Getting Started on Instagram
Part 2. Instagram Marketing Opportunities
Individual or Business profiles?
Influencer Marketing Platforms
Instagram Post Formats
Organic Vs Paid Marketing
Quiz - Instagram Marketing Opportunities
Part 3. Instagram Marketing Strategy
Defining your business objectives for Instagram
Audience Targeting & Getting Discovered
Ad Policies on Instagram
Best Practice for Instagram Marketing
Part 4. Instagram Strategy Implementation
Create high-quality content for Instagram
Instagram Management Tools
Learning Activity: Facebook Blueprint
Quiz - Strategy Implementation
Part 5. Optimising, Reporting and Measuring the Strategy
Monitor and Optimise Instagram Marketing
Reporting on Instagram
Scale and Grow Your Business with Instagram
Quiz - Optimising, Reporting and Measuring
Module 4 Conclusion
Meet Your Mentor
Head SMC Mentor
Sammy is an experienced digital marketer with a breadth of experience across social strategy, paid social advertising, copywriting, content marketing, email marketing and marketing automation. More recently she has co-founded Social Media Agency, SMC's sister marketing agency!Passionate about startups, she loves all things tech, social and digital.Her favourite aspects of social media are inbound content marketing and trying out different Facebook advertising strategies across industries to deliver amazing client results!Sammy is the Head SMC Mentor, she is here to answer all of your social media questions and brainstorm new ideas to make your social media marketing strategy a success.