LinkedIn is the world's professional social media network and is fantastic for personal branding and for business-to-business companies looking to market their goods and services.
In this module you uncover LinkedIn's hidden value: how to find your target audience, grow your network, and present a professional profile. We'll also step you through LinkedIn ad platform so that you can create and implement a killer LinkedIn ad strategy.
Module 6 Introduction
LinkedIn Video - Where Do You Find Value in LinkedIn?
Part 1. LinkedIn Overview and Features
LinkedIn Overview and Features
LinkedIn for Individuals & Businesses
The LinkedIn Audience
Quiz - LinkedIn Overview
Part 2. LinkedIn Marketing Opportunities
LinkedIn Marketing Opportunities
LinkedIn Marketing Opportunities for Individuals and Businesses
Part 3. LinkedIn Marketing Strategy
Your Personal Profile
LinkedIn Marketing Strategy - Growing Your Network
LinkedIn Sales Funnel
Learning Activity - Sophisticated Marketer's Guide to LinkedIn
Part 4. LinkedIn Strategy Implementation
LinkedIn Strategy Implementation
Best Practices for LinkedIn ads
Quiz: LinkedIn Strategy Implementation
Part 5. Optimising, Reporting and Measuring the Strategy
Optimising, Reporting and Measuring the Strategy
Reporting on LinkedIn Marketing
Scale and Grow a Business With LinkedIn
Module 6 Conclusion
Meet Your Mentor
Head SMC Mentor
Sammy is an experienced digital marketer with a breadth of experience across social strategy, paid social advertising, copywriting, content marketing, email marketing and marketing automation. More recently she has co-founded Social Media Agency, SMC's sister marketing agency!Passionate about startups, she loves all things tech, social and digital.Her favourite aspects of social media are inbound content marketing and trying out different Facebook advertising strategies across industries to deliver amazing client results!Sammy is the Head SMC Mentor, she is here to answer all of your social media questions and brainstorm new ideas to make your social media marketing strategy a success.