Module 6 Overview

LinkedIn is the world's professional social media network and is fantastic for personal branding and for business-to-business companies looking to market their goods and services. In this module you uncover LinkedIn's hidden value: how to find your target audience, grow your network, and present a professional profile. We'll also step you through LinkedIn ad platform so that you can create and implement a killer LinkedIn ad strategy.

Module Curriculum

  • 1

    Module 6 Introduction

    • Introduction

    • LinkedIn Video - Where Do You Find Value in LinkedIn?

  • 2

    Part 1. LinkedIn Overview and Features

    • LinkedIn Overview and Features

    • LinkedIn for Individuals & Businesses

    • The LinkedIn Audience

    • Quiz - LinkedIn Overview

  • 3

    Part 2. ​LinkedIn Marketing Opportunities

    • ​LinkedIn Marketing Opportunities

    • ​LinkedIn Marketing Opportunities for Individuals and Businesses

  • 4

    Part 3. LinkedIn Marketing Strategy

    • Your Personal Profile

    • LinkedIn Marketing Strategy - Growing Your Network

    • LinkedIn Sales Funnel

    • Learning Activity - Sophisticated Marketer's Guide to LinkedIn

  • 5

    Part 4. LinkedIn Strategy Implementation

    • ​ LinkedIn Strategy Implementation​

    • Bidding Options

    • ​Best Practices for LinkedIn ads

    • Quiz: LinkedIn Strategy Implementation

  • 6

    Part 5. Optimising, Reporting and Measuring the Strategy

    • ​Optimising, Reporting and Measuring the Strategy

    • Reporting on LinkedIn Marketing

    • Scale and Grow a Business With LinkedIn

  • 7

    Module 6 Conclusion

    • Module Conclusion

    • Module Review

Meet Your Mentor

Sammy Macintosh

Head SMC Mentor

Sammy is an experienced digital marketer with a breadth of experience across social strategy, paid social advertising, copywriting, content marketing, email marketing and marketing automation. More recently she has co-founded Social Media Agency, SMC's sister marketing agency!Passionate about startups, she loves all things tech, social and digital.Her favourite aspects of social media are inbound content marketing and trying out different Facebook advertising strategies across industries to deliver amazing client results!Sammy is the Head SMC Mentor, she is here to answer all of your social media questions and brainstorm new ideas to make your social media marketing strategy a success. 

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