Module 7 Overview

We love this module! We teach you how to establish yourself a thought leader and 'influencer' on social media, regardless of which social media network you use. From start to finish you'll establish a great personal brand strategy and highly effective activation plan, and start implementing it while you study.

Module Curriculum

  • 1
    Module 7 Introduction
    • Introduction
  • 2
    Part 1. Introduction to Personal Branding
    • Introduction to Personal Branding
    • ​Personal Brand Marketing Opportunities on Social Media
    • ​Personal Brand Marketing Constraints on Social Media
    • The Brand Called You
    • Social Media Networks Assessment for Personal Branding
    • Personal Brand Marketing Audit​
  • 3
    Part 2. Personal Brand Identity
    • Developing the Personal Brand Identity
    • Personal Brand Identity Summary
    • Identify Your Content Development Strength
    • Personal brand marketing essentials
    • Learning Activity - Reading
  • 4
    Part 3. Developing Your Strategy
    • Personal Brand Strategic Ideas
    • ​Personal Brand Strategic Initiatives
    • Personal Brand Marketing Resources
    • Personal Brand Marketing Budget
  • 5
    Part 4. Implement Personal Brand Marketing
    • Personal Brand Marketing Schedule
    • Personal Brand Marketing Implementation Plan
    • Creating Content
    • Personal Brand Case Studies
  • 6
    Module 7 Conclusion
    • Module Conclusion

Meet Your Mentor

  • Sammy  Macintosh

    Sammy Macintosh

    Head SMC Mentor

    Sammy is an experienced digital marketer with a breadth of experience across social strategy, paid social advertising, copywriting, content marketing, email marketing and marketing automation. More recently she has co-founded Social Media Agency, SMC's sister marketing agency!Passionate about startups, she loves all things tech, social and digital.Her favourite aspects of social media are inbound content marketing and trying out different Facebook advertising strategies across industries to deliver amazing client results!Sammy is the Head SMC Mentor, she is here to answer all of your social media questions and brainstorm new ideas to make your social media marketing strategy a success. 

Want to become a social media marketing expert?

Find out how with our highly practical 8 week online course, the Social Media Marketing Intensive

Social Media Marketing Intensive