Module 8 Overview

This is perhaps the most important module of all, however one topic that is regularly overlooked by inexperienced marketers. The true power of social media lies in your ability to measure everything, including clicks, likes, shares, comments, video views, impressions - if it's on social media, it can be measured! However the real art is in working out what to measure, how often, and what KPIs to use. We cover this extensively, as well as how to analyse the data to dramatically improve your performance in the future. s section to explain to potential students the value of your offering. Great copy shows your audience how their life might look after working with you. Start by identifying the problem you're solving. Next, present how their life will be different with the solution you’re providing. Finally, explain why you’re uniquely positioned to provide this solution.

Module Curriculum

  • 1
    Module 8 Introduction
    • Introduction
    • Social Media Minute Video - What's the Correlation Between Reach, Engagement, and Social Media ROI?
  • 2
    Part 1. Measuring Effectiveness
    • Measuring Effectiveness
    • ​Key performance indicators
    • ​Adjusting the strategy
    • ​Budget expenditure
    • ​Return On Investment Analysis
  • 3
    Part 2. Presenting the Results
    • ​Presenting the Results
  • 4
    Part 3. The Art of Negotiation
    • The Art of Negotiation
    • Negotiation Techniques
  • 5
    Assessment Activity - Your Social Media Marketing Strategy
    • Assessment Activity - Your Social Media Marketing Strategy
  • 6
    Module 8 Conclusion
    • Module Conclusion
    • Module Review

Meet Your Mentor

  • Sammy  Macintosh

    Sammy Macintosh

    Head SMC Mentor

    Sammy is an experienced digital marketer with a breadth of experience across social strategy, paid social advertising, copywriting, content marketing, email marketing and marketing automation. More recently she has co-founded Social Media Agency, SMC's sister marketing agency!Passionate about startups, she loves all things tech, social and digital.Her favourite aspects of social media are inbound content marketing and trying out different Facebook advertising strategies across industries to deliver amazing client results!Sammy is the Head SMC Mentor, she is here to answer all of your social media questions and brainstorm new ideas to make your social media marketing strategy a success. 

Student Reviews

Find out how with the Social Media Marketing Intensive

  • This course is of great value and return, on time effort and money investment.

    Argiris Psakis

    That was a great experience from start to finish. Very well crafted course, that assists you to navigate a complex and rapidly changing area (social media). Dedicated, responsive and caring mentor, top recommended resources to serve you to learn ...

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    That was a great experience from start to finish. Very well crafted course, that assists you to navigate a complex and rapidly changing area (social media). Dedicated, responsive and caring mentor, top recommended resources to serve you to learn both the depth and width and a great personal branding section. Loved it!

    Read Less
  • Measurement, Optimisation and Reporting

    Renee Madge

    I really enjoyed this last module, I found it really tied together everything I had learned throughout the course. It was great reviewing my Social Media Strategy from module 2 and making a few adjustments based on everything I had learned during ...

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    I really enjoyed this last module, I found it really tied together everything I had learned throughout the course. It was great reviewing my Social Media Strategy from module 2 and making a few adjustments based on everything I had learned during later modules in the course.

    Read Less

Want to become a social media marketing expert?

Find out how with our highly practical 8 week online course, the Social Media Marketing Intensive

Social Media Marketing Intensive