Module 5 Overview

Not a Twitter user? Trust us you will be by the end of this module! You'll learn all about Twitter, the world's micro-blogging site, and how you can utilise it as a social media marketer to drive bucketloads of traffic to your website or landing page. We cover Twitter basics and features, success stories, organic and paid opportunities, the Twitter ad platform and learning portal, audience demographic, strategy, the Twitter sales funnel, analytics, and much more.

Module Curriculum

  • 1
    Module 5 Introduction
    • Introduction
    • Twitter Video - Tell your story in a way that's fast, personal, and live
  • 2
    Part 1. Twitter Overview and Features
    • Twitter Overview
    • Network Purpose & The Twitter Glossary
    • For The Newbies: How To Get Started On Twitter
    • Why Individuals and Businesses Utilise Twitter
    • Case Study: Taco Bell
    • Twitter Trends - #GoLive
    • Marketing Opportunities
    • Quiz - Twitter Overview and Features
  • 3
    Part 2. Twitter Marketing Opportunities
    • Paid Marketing vs Organic Marketing
    • Paid Marketing Opportunities
    • Organic Marketing Opportunities
    • Quiz- Twitter Marketing Opportunities
    • Getting Started with Twitter for Business
  • 4
    Part 3. Twitter Marketing Strategy
    • Defining your Business Objectives for Twitter
    • Twitter Audience - and how to reach them
    • Twitter Sales Funnel
  • 5
    Part 4. Twitter Strategy Implementation
    • Twitter Organic Strategy - Best Practise
    • Creating Twitter Ads
    • Twitter Ad Best Practices
  • 6
    Part 5. Optimising, Reporting and Measuring the Twitter Strategy
    • Monitoring and Optimising a Twitter Strategy
    • ​Twitter Analytics
  • 7
    Module 5 Conclusion
    • Module Conclusion
    • Module 5 Review

Meet Your Mentor

  • Sammy  Macintosh

    Sammy Macintosh

    Head SMC Mentor

    Sammy is an experienced digital marketer with a breadth of experience across social strategy, paid social advertising, copywriting, content marketing, email marketing and marketing automation. More recently she has co-founded Social Media Agency, SMC's sister marketing agency!Passionate about startups, she loves all things tech, social and digital.Her favourite aspects of social media are inbound content marketing and trying out different Facebook advertising strategies across industries to deliver amazing client results!Sammy is the Head SMC Mentor, she is here to answer all of your social media questions and brainstorm new ideas to make your social media marketing strategy a success. 

Student Reviews

  • Twitter module 5 review

    Jason Bartlett

    Was a great module - easy to understand and to practice with my own personal twitter account. Liked learning about the analytics in particular and also the skillshare video was great too.

    Was a great module - easy to understand and to practice with my own personal twitter account. Liked learning about the analytics in particular and also the skillshare video was great too.

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