Course curriculum
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1
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SMMBPB504A Introduction
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2
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1.1 Introduction to Personal Branding
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1.2.1 Personal Brand Marketing Opportunities on Social Media
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1.2.2 Personal Brand Marketing Constraints on Social Media
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1.2.3 The Brand Called You
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1.3 Social Media Networks Assessment for Personal Branding
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1.4 Personal Brand Marketing Audit
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3
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2.1.1 Developing the Personal Brand Identity
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2.1.2 Personal Brand Identity Summary
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2.2 Identify Your Content Development Strength
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2.3.1 Personal Brand Marketing Essentials
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2.3.1 Personal brand marketing essentials
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2.3.2 Learning Activity - Reading
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2.3.2 Personal Brand Strategic Ideas
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2.3.4 Personal Brand Strategic Initiatives
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2.4 Personal Brand Marketing Resources
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2.5 Personal Brand Marketing Budget
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4
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Knowledge Test 1 - Multiple Choice
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Knowledge Test 1 - Student Instructions
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5
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Assessment Activity 1 - Brief
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Assessment Activity 1 - Template
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Assessment Activity 1 - Submission
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6
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3.1.1 Personal Brand Marketing Schedule
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3.1.2 Personal Brand Marketing Implementation Plan
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3.2 Creating Content
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3.2.1 Personal Brand Case Studies
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3.3 Measure Effectiveness
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7
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Assessment Activity 2 - Brief
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Assessment Activity 2 - Template
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Assessment Activity 2 - Submission
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8
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SMMBPB504A Summary
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