Social Media College

Writing Great Copy Introduction

Topic 1: Buckle up – preparing to write

1.1 People – Know Your Audience

Let’s Do It! Knowing your audience

1.2 Product – Know it From the Inside Out

1.3 Experience the product

1.4 Purpose

1.5 Tone of voice

1.6 Content Brief Template

Topic 2: Foundations First

2.1 Brainstorm

2.2 Look for connections, clusters and flows

2.3 Headlines and Sub-headings

Let’s Do It! Headlines made easy

2.4 Visual Organisers

Questions and Answers

Let’s Do It! Creating Pillar Content

Example Questions – Content Strategy for Social Media

Topic 3: Write ... write ... write ...

3.1 Keep going, don’t count, don’t filter

Let’s Do It! Write a blog

3.2 Create a ‘loop’ or ‘return’ to your opening idea

Topic 4: Brutal – Slice and Dice

4.1 Delete – less words, smaller words

4.2 Concise Copy Converts

Let’s Do It! Reducing

Let’s Do It! Smaller words

4.3 Consider Your Sentence Length

Let’s Do It! ... and

4.4 Silence is golden

4.5 Proofread

4.6 CopywrITing

Topic 5: Copy That Converts

5.1 Dialogue, not monologue

5.2 Copywriting Formulas

5.3 Power Words

5.4 Call to Action (CTA)

5.5 FOMO

5.6 Emotions

Let’s Talk – How is your writing feeling?

5.7 Ask A Question

Let's talk! What's your question?

Let's Review

Module 1 Quiz

Module 1: Conclusion

Module 2: Introduction

Keywords

Topic 1: Content Sources

1.1 Content Brainstorm

1.2 Media and Content Formats

1.3 Creating blog articles

Topic 2: Creating Visuals

Let’s Do It! Free or Paid?

2.1 Use Canva to quickly design high quality posts

2.2 There are many image and video editing tools

Let's talk! Apps

Let’s Do It! Creating a Post

Topic 3: Other Content Formats

3.1 Infographic creation tools

3.2 eBooks

3.3 eBook creation tools

3.4 Podcasts

3.5 GIFs Help Your Posts Get Noticed

Content Brief Template

Let's Review

Module 2 Quiz

Module 2: Conclusion

Module 3 - Introduction

Video Production Steps

Topic 1: Pre-Production

Topic 2: Production

2.2 Recording with Your Mobile Phone

Topic 3: Post-production and Editing

3.1 Editing Tips

3.2 Video Best Practice

Video Length

Editing video in Canva

Let’s Do It! Video Editing

Let's Review

Module 3 Quiz

Module 3 Conclusion

Module 4: Landing Pages

Topic 1: Introduction to Landing Pages

1.1 Landing Page Statistics

1.2 Landing Pages Types

1.3 Example – Optus Facebook Ad

1.4 Benefits of a Landing Page

1.5 Landing Page Conversion

Let’s Do It! Landing Page or Website?

Topic 2: Landing Page Design

Topic 3: Building a Landing Page

Let’s Do It! Build a Landing Page

3.1 Open or create a mailchimp account

3.2 Choose a Template

3.3 Edit the logo, headline and CTA

3.4 Add a new text field

3.5 Update CTA, delete extra sections, mobile optimise, publish!

3.6 Ta da!

Topic 4: Optimising Landing Pages

4.1 A/B Testing

4.2 So … you want to sell your house?

4.3 One at a time please …

Let's talk! What would you test?

Let's Review

Module 4 Quiz

Module 4: Conclusion