This course has been designed for any individual, social media freelancer/agency or small-medium business to give you all the knowledge and skills you need to create and use high-quality content to increase conversion.


Course Brochure: Click here to download
Duration: 15-20 hours 
Course access: Up to 6 months
Format: Online with embedded videos, downloadable checklists and templates
Online Course Price: $795 inc gst

To enrol simply click on your preferred payment option below: 



We're so confident that you'll love our course that we offer a 100% money-back guarantee within 60 days of commencing the course. Simply send us an email and you’ll get an instant refund as long as you have completed at least half of the course. 

That's right a 60-day, risk-free period to ensure you're 100% satisfied that our course is everything we promised – and more.


After you've completed this course, you'll have the essential skills to become a leading Content Expert.

  • Capture attention and engage your audience

  • Create a connection with your audience and community

  • Write great copy tailored to your audience

  • Learn how to properly create and use video content

  • Create stunning visuals that are highly engaging

  • Access tools, tips and techniques to create high-quality content

  • Convert your traffic into customers

  • Understand content categories, purpose and formats


Social Media College is an industry-leading authority in social media training for influencers, businesses and marketing practitioners. 

We’ve taken our knowledge and experience of working in digital marketing for global organisations and turned this into training programmes for you. 

Our courses deliver practical, hands-on advice designed to give you knowledge and insights into real-world growth strategies using social media. 

The skills we teach are highly-regarded and we offer the only formal qualification you can earn in social media marketing across the whole of Australia.

This standalone feature distinguishes us from any of our competitors. Our courses are tried, tested and trusted by social media experts both at home and around the world. 

So what are you waiting for? Enrol today and you’ll benefit from growing your social media skills with the number one training provider in Australia.



  • 1

    Welcome to the course!

  • 2

    Module 1. Writing Great Copy

    • Writing Great Copy Introduction

    • Topic 1: Buckle up – preparing to write

    • 1.1 People – Know Your Audience

    • Let’s Do It! Knowing your audience

    • 1.2 Product – Know it From the Inside Out

    • 1.3 Experience the product

    • 1.4 Purpose

    • 1.5 Tone of voice

    • 1.6 Content Brief Template

    • Topic 2: Foundations First

    • 2.1 Brainstorm

    • 2.2 Look for connections, clusters and flows

    • 2.3 Headlines and Sub-headings

    • Let’s Do It! Headlines made easy

    • 2.4 Visual Organisers

    • Questions and Answers

    • Let’s Do It! Creating Pillar Content

    • Example Questions – Content Strategy for Social Media

    • Topic 3: Write ... write ... write ...

    • 3.1 Keep going, don’t count, don’t filter

    • Let’s Do It! Write a blog

    • 3.2 Create a ‘loop’ or ‘return’ to your opening idea

    • Topic 4: Brutal – Slice and Dice

    • 4.1 Delete – less words, smaller words

    • 4.2 Concise Copy Converts

    • Let’s Do It! Reducing

    • Let’s Do It! Smaller words

    • 4.3 Consider Your Sentence Length

    • Let’s Do It! ... and

    • 4.4 Silence is golden

    • 4.5 Proofread

    • 4.6 CopywrITing

    • Topic 5: Copy That Converts

    • 5.1 Dialogue, not monologue

    • 5.2 Copywriting Formulas

    • 5.3 Power Words

    • 5.4 Call to Action (CTA)

    • 5.5 FOMO

    • 5.6 Emotions

    • Let’s Talk – How is your writing feeling?

    • 5.7 Ask A Question

    • Let's talk! What's your question?

    • Let's Review

    • Module 1 Quiz

    • Module 1: Conclusion

  • 3

    Module 2. Creating Content

    • Module 2: Introduction

    • Keywords

    • Topic 1: Content Sources

    • 1.1 Content Brainstorm

    • 1.2 Media and Content Formats

    • 1.3 Creating blog articles

    • Topic 2: Creating Visuals

    • Let’s Do It! Free or Paid?

    • 2.1 Use Canva to quickly design high quality posts

    • 2.2 There are many image and video editing tools

    • Let's talk! Apps

    • Let’s Do It! Creating a Post

    • Topic 3: Other Content Formats

    • 3.1 Infographic creation tools

    • 3.2 eBooks

    • 3.3 eBook creation tools

    • 3.5 Podcasts

    • 3.6 GIFs Help Your Posts Get Noticed

    • Content Brief Template

    • Let's Review

    • Module 2 Quiz

    • Module 2: Conclusion

  • 4

    Module 3. Video

    • Module 3 - Introduction

    • Video Production Steps

    • Topic 1: Pre-Production

    • Topic 2: Production

    • 2.2 Recording with Your Mobile Phone

    • Topic 3: Post-production and Editing

    • 3.1 Editing Tips

    • 3.2 Video Best Practice

    • Video Length

    • Editing video in Canva

    • Let’s Do It! Video Editing

    • Let's Review

    • Module 3 Quiz

    • Module 3 Conclusion

  • 5

    Module 4. Conversion

    • Module 4: Landing Pages

    • Topic 1: Introduction to Landing Pages

    • 1.1 Landing Page Statistics

    • 1.2 Landing Pages Types

    • 1.3 Example – Optus Facebook Ad

    • 1.4 Benefits of a Landing Page

    • 1.5 Landing Page Conversion

    • Let’s Do It! Landing Page or Website?

    • Topic 2: Landing Page Design

    • Topic 3: Building a Landing Page

    • Let’s Do It! Build a Landing Page

    • 3.1 Open or create a mailchimp account

    • 3.2 Choose a Template

    • 3.3 Edit the logo, headline and CTA

    • 3.4 Add a new text field

    • 3.5 Update CTA, delete extra sections, mobile optimise, publish!

    • 3.6 Ta da!

    • Topic 4: Optimising Landing Pages

    • 4.1 A/B Testing

    • 4.2 So … you want to sell your house?

    • 4.3 One at a time please …

    • Let's talk! What would you test?

    • Let's Review

    • Module 4 Quiz

    • Module 4: Conclusion


“Just finished my online Social Media course with this amazing college. It was a great experience, I’ve learnt so much and look forward to implementing everything I’ve learnt into my online business. Highly recommended.”

Sandra Mooney

“Social Media College is fantastic. The trainers are super super helpful and always ready to help and the intensive course is jam packed full of teachings. Much more than I had expected for an intensive course. Thanks guys!”

Steph Giovinazzo

“Social media college intensive is fantastic!! Would highly recommend it to anyone looking to broaden their knowledge in social for their business. The course is easy to read with follow up videos to keep you on track. All lecturers are very helpful and quick to answer questions. Thanks guys !”

Darlene Smith

“This was a great course and I highly recommend to anyone who wants to initiative a great social media plan into their business or as a part of their job. Great content, easily understandable and also the information you pick up from others doing the course is invaluable.”

Kirsten Dodd