Social Media College

Module 1 Intro

​Introduction to Digital and Social Media Marketing

Topic 1. Digital Marketing Channels

1.1 Display Advertising

1.2 Video Advertising

1.3 Search Engine Marketing (SEM)

1.4 Search Engine Optimisation (SEO)

1.5 Retargeting and Remarketing

Let's do it! Retargeting

1.6 Email Marketing

1.7 Influencer and Affiliate Marketing

1.8 Social Media Marketing

1.9 Benefits of Social Media Marketing

The Digital Marketing Landscape

Let's talk! Digital Marketing

Topic 2: Content Marketing

1.10 Content Marketing

​Content Marketing vs Social Media Marketing

The Benefits of Content Marketing

Why is Content Marketing So Popular?

Let's talk! Content Marketing

The Blog

Let's talk! The Blog

Topic 3: Social Media Channels

Mainstream social media networks

Let's talk! Social Media Networks

Find Your Niche

Let's talk! What's your niche?

I'll do it for free*

Let's Review

Module 1 Quiz

Module 1 Conclusion

Module 2 Intro

Topic 1: Introduction to the Social Media Marketing Process

What are you selling?

Customer Lifetime Value

The Social Media Formula

Let's Review

Module 2 Quiz

Module 2 Conclusion

Module 3 Intro

Search (Paid and Organic)

Social (Paid and Organic)

Email/Referral/Direct

Let's Review

Module 3 Quiz

Module 3 Conclusion

Module 4 Intro

Web Assets

Lead Magnets

Retargeting and Remarketing (Social, Email)

Retargeting (Product Page)

Retargeting (Checkout Page)

Let's do it! Remarketing

Bringing it all together

Beware the Cash Black Hole

Let's do it! Build a Funnel

Module 4 Quiz

Let's Review

Module 4 Conclusion

Module 5 Moving Forward

Consume, Curate and Contribute (again)!

Gear up!

Aim to Fail

You Are Not Alone

Wait. This is familiar.

Let's Do It! Do it now ... or before!

Let's Review

Module 5 Conclusion