FACEBOOK ADVERTISING
CREATE | LAUNCH | CONVERT
ARE YOU READY TO BECOME AN FACEBOOK ADVERTISING EXPERT?
This Facebook Advertising course is designed to fast track you from daily user to an unstoppable pro in just 15-20 hours of training time when studying online, or in just 1-day if you choose to study on campus.
STUDY ONLINE - ANYTIME, ANYWHERE
Course Brochure: Click here to download
Duration: 15-20 hours
Course access: Up to 6 months
Format: Online with embedded videos, downloadable checklists and templates
Online Course Price: $795 inc gst
To enrol simply click on your preferred payment option below:
$795.00
2 x $398
2 Month Payment Plan
After you've completed this course, you'll learn the essential skills to become a leading Facebook advertising marketer:
Develop structured and engaging campaigns that increase likes
Identify and target optimal customer segments for improved ROI
Understand how to setup and implement campaigns that work
Implement tracking and retargeting functions to maximise budgets
Establish a trusted presence and following on Facebook
Social Media College is an industry-leading authority in social media training for influencers, businesses and marketing practitioners.
We’ve taken our knowledge and experience of working in digital marketing for global organisations and turned this into training programs for you.
Our courses deliver practical, hands-on advice designed to give you knowledge and insights into real-world growth strategies using social media.
The skills we teach are highly-regarded and we offer the only formal qualification you can earn in social media marketing across the whole of Australia.
This standalone feature distinguishes us from any of our competitors. Our courses are tried, tested and trusted by social media experts both at home and around the world.
So what are you waiting for? Enrol today and you’ll benefit from growing your social media skills with the number one training provider in Australia.
“Just finished my online Social Media course with this amazing college. It was a great experience, I’ve learnt so much and look forward to implementing everything I’ve learnt into my online business. Highly recommended.”
“Social Media College is fantastic. The trainers are super super helpful and always ready to help and the intensive course is jam packed full of teachings. Much more than I had expected for an intensive course. Thanks guys!”
“Social media college intensive is fantastic!! Would highly recommend it to anyone looking to broaden their knowledge in social for their business. The course is easy to read with follow up videos to keep you on track. All lecturers are very helpful and quick to answer questions. Thanks guys !”
Welcome
Course Structure
Your Learning Experience
Your Workbook and Templates
Connect With Us
Let's Talk! Introducing You
Introduction to Facebook Marketing
Facebook Background
Global Facebook Users
Facebook Usage in Australia and Audience Demographics
Facebook Rebrand to Meta
Benefits of Facebook Marketing
Core Features
Facebook Groups
Messenger Bots
Facebook Stories
Facebook Reels
Let's Talk! Favourite Facebook page
Facebook Advertising
Facebook Ad Examples
Boosted Posts vs Facebook Ads
Let's Do It! Facebook Advertising Examples
Business Suite Migration
Business Manager
Ads Manager
Facebook Resources
Let's Review
Module 1 Quiz
Module 1 Conclusion
The Facebook Ads Landscape
Profiles and Pages
Key Facebook Products
Let's Talk! Work or Play?
Facebook Algorithm Overview
Quote from Facebook
Facebook Ads
Page Transparency
Ad Library
Benefits of Facebook Advertising
Dynamic Ads vs A/B Testing
Use Visuals
Make it Relevant
Make a Full-Page Spread
Let's Do It! Great or Grate?
Let's Review
Module 2 Quiz
Module 2 Conclusion
Facebook Marketing Strategy
Strategy
Customer Types
Audience Persona Canvas and Example
The Buyer/Audience Funnel
Case study: Havas Media – Caitlin West
Let's Talk! Eat or Be Eaten?
The Facebook Ads Structure
How to Structure Your Facebook Ads
Three Steps to Create Great Ads
Organic and Paid Content Strategy Templates
Let's Do It! What's Your Strategy?
Let's Review
Module 3 Quiz
Module 3 Conclusion
Facebook Campaigns
Setting up Campaigns
Select your Campaign Objective
Old and New Objectives
Let's Do It! Don't Objectify Me!
Design
Content for Different Buyer/Audience Stages – Caitlin West
Awareness
Consider
Decide
Content for Different Buyer/Audience Stages – Pathum Wanigasekara
Let's Do It! Are You Feeling Content?
Let's Review
Module 4 Quiz
Module 4 Conclusion
Facebook Ad Sets
Ad Sets on Facebook
Start a New Ad Set
Targeting
The Importance of Targeting – Pathum Wanigasekara
Targeting Options
Using your Buyer/Audience Personas
Let's Do It! Target Personas
Core Audience Targeting
Demographics
Detailed Interests
Detailed Behaviours
Create a Custom Audience
Lookalike Audiences
Let's Talk! Are You Boxing in Your Audience?
Ad Placements
Budgeting
The Budgeting Process
Campaign Budget Optimisation
Set Your Schedule
Select your Pricing Model
Social Media Budget Template and Example
Let's Do It! Budget Template
Track Your Spend
Benchmark Against Other Channels
Let's Review
Module 5 Quiz
Module 5 Conclusion
Facebook Ads Structure
Structure
Set up Ad Identity
Ad Formats
Ad Format Examples
Build Your Creative
Let's Do It! Find a Format
Media
Top Tactics for Engaging Images
Image Sources
Image Editing Tools
Image Text Restrictions
Case study: Mission Australia
Effective Use of Video
Instant Experience Ads
Elements of Great Creative – Madeleine Corrigan
Best Practices for Media Ratios
Let's Do It! Time to Get Creative!
Copy and CTA
Select an Appropriate CTA Button
Let's Review
Module 6 Quiz
Module 6 Conclusion
Community Management
Overview
Social Listening
Community Management Best Practices
Be Responsive
Let's Do It! How Fast?
Case Study: Coles
Let's Do It! They Said What?
Tools
Let's Review
Module 7 Quiz
Module 7 Conclusion
Tracking and Retargeting
Tracking with the Facebook Pixel
Benefits of the Facebook Pixel
Pixel Event Data
Pixel Activity Data
Tracking Methods
Let's Do It! Retarget Yourself
Retargeting
King Kong Retargeting
Let's Talk! Leave Me Alone!
Let's Review
Module 8 Quiz
Module 8 Conclusion
Measurement and Reporting
Facebook Measurement Sources
Align Metrics to Buyer/Audience Stages
10 Key Metrics to Track
Let's Talk! Metrics Matter!
Facebook Measurement Sources – Caitlin West
Reporting in Ads Manager
Modify your Dashboard
Change your Columns
Reporting
Matching KPIs with Cost Metrics
Split Testing
How does AdEspresso Work?
Setting up Your AdEspresso Campaign
Our Approach
Let's Do It! Let's Split!
Let's Review
Module 9 Quiz
Module 9 Conclusion
Enrol today and become a Facebook Advertising expert
$795.00
2 x $398
2 Month Payment Plan