FACEBOOK ADVERTISING
CREATE | LAUNCH | CONVERT
ARE YOU READY TO BECOME AN FACEBOOK ADVERTISING EXPERT?
This Facebook Advertising course is designed to fast track you from daily user to an unstoppable pro in just 15-20 hours of training time when studying online, or in just 1-day if you choose to study on campus.
STUDY ONLINE - ANYTIME, ANYWHERE
Course Brochure: Click here to download
Duration: 15-20 hours
Course access: Up to 6 months
Format: Online with embedded videos, downloadable checklists and templates
Online Course Price: $795 inc gst
To enrol simply click on your preferred payment option below:
$795.00
4 x $229
4 Month Payment Plan
After you've completed this course, you'll learn the essential skills to become a leading Facebook advertising marketer:
Develop structured and engaging campaigns that increase likes
Identify and target optimal customer segments for improved ROI
Understand how to setup and implement campaigns that work
Implement tracking and retargeting functions to maximise budgets
Establish a trusted presence and following on Facebook
Social Media College is an industry-leading authority in social media training for influencers, businesses and marketing practitioners.
We’ve taken our knowledge and experience of working in digital marketing for global organisations and turned this into training programs for you.
Our courses deliver practical, hands-on advice designed to give you knowledge and insights into real-world growth strategies using social media.
The skills we teach are highly-regarded and we offer the only formal qualification you can earn in social media marketing across the whole of Australia.
This standalone feature distinguishes us from any of our competitors. Our courses are tried, tested and trusted by social media experts both at home and around the world.
So what are you waiting for? Enrol today and you’ll benefit from growing your social media skills with the number one training provider in Australia.
“Just finished my online Social Media course with this amazing college. It was a great experience, I’ve learnt so much and look forward to implementing everything I’ve learnt into my online business. Highly recommended.”
“Social Media College is fantastic. The trainers are super super helpful and always ready to help and the intensive course is jam packed full of teachings. Much more than I had expected for an intensive course. Thanks guys!”
“Social media college intensive is fantastic!! Would highly recommend it to anyone looking to broaden their knowledge in social for their business. The course is easy to read with follow up videos to keep you on track. All lecturers are very helpful and quick to answer questions. Thanks guys !”
Welcome
Course Structure
Study Tips
Your Learning Experience
Your Workbook and Templates
Connect With Us
Let's talk! Introducing you
Introduction to Facebook Marketing
Topic 1: Facebook Background
1.1 Global Facebook Users
1.2 Facebook Usage in Australia
Let's talk! Favourite Facebook page
Topic 2: Facebook Advertising
2.1 Facebook Ad Examples
2.2 Boosted Posts vs Facebook Ads
2.3 Location of Ads
2.4 Let's do it! Facebook Advertising Examples
Topic 3: Advertising Platforms
3.1 Business Manager
3.2 Ads Manager
3.3 Audience Insights
Let's Review
Module 1 Quiz
Module 1 Conclusion
The Facebook Ads Landscape
Topic 1: The Facebook Network
1.2 Profiles and Pages
1.3 Key Facebook Products
1.4 Let's talk! Work or Play?
Topic 2: The Facebook Algorithm
2.1 The Newsfeed Algorithm
2.2 Quote from Facebook
Topic 3: Facebook Ads
3.1 Page Transparency
3.2 Ad Library
Topic 4: Benefits of Facebook Advertising
4.1 Use Visuals
4.2 Make it Relevant
4.3 Make a Full-Page Spread
Let's do it! Great or Grate?
Let's Review
Module 2 Quiz
Module 2 Conclusion
Facebook Marketing Strategy
Topic 1: Strategy
1.1 Customer types
1.2 The Customer Purchase Funnel
1.3 Case study: Havas Media – Caitlin West
1.4 Let's talk! Eat or Be Eaten?
Topic 2: The Facebook Ads Structure
2.1 The Facebook Ads Structure
Topic 3: Three Steps to Create Great Ads
3.1 Identify your goals
3.2 Identify your audience
3.3 Select content types
3.4 Organic and Paid Content Strategy Templates
Let's do it! What's Your Strategy?
Let's Review
Module 3 Quiz
Module 3 Conclusion
Facebook Campaigns
Topic 1: Setting up Campaigns
1.1 Select your Campaign Objective
1.2 Awareness
1.3 Consideration
1.4 Conversion
1.5 Let's do it! Don't Objectify Me!
Topic 2: Design
2.1 Content for Different Buyer’s Stages - Caitlin West
2.2 Awareness
2.3 Consider
2.4 Decide
2.5 Content for Different Buyer Stages – Pathum Wanigasekara
2.6 Let's do it! Are you feeling content?
Let's Review
Module 4 Quiz
Module 4 Conclusion
Facebook Ad Sets
Topic 1: Ad Sets on Facebook
1.1 Start a New Ad Set
Topic 2: Targeting
2.1 The Importance of Targeting - Pathum Wanigasekara
2.2 Targeting Options
2.3 Using your Buyer Personas
2.4 Let's do it! Target Personas
Topic 3: Core Audience Targeting
3.1 Demographics
3.2 Detailed Interests
3.3 Detailed Behaviours
3.4 Create a Custom Audience
3.5 Lookalike Audiences
Let's talk! Are you boxing in your audience?
Topic 4: Ad Placements
4.1 Ad Placement Selection
Topic 5: Budgeting
5.1 How Much Do Facebook Ads Cost?
5.2 Set your Schedule
5.3 Select your Pricing Model
5.4 Social Media Budget Template
5.5 Let's do it! Budget Template
5.6 Track your Spend
5.7 Benchmark Against Other Channels
Let's Review
Module 5 Quiz
Module 5 Conclusion
Facebook Ads Structure
Topic 1: Structure
1.1 Set up Ad Identity
1.2 Ad Formats
1.3 Ad Format Examples
1.4 Build your Creative
1.5 Let's do it! Find a format
Topic 2: Media
2.1 Top Tactics for Engaging Images
2.2 Image Sources
2.3 Image Editing Tools
2.4 Image Text Restrictions
2.5 Case study: Mission Australia
2.6 Effective use of Video
2.7 Video Advertising Trends
2.8 Instant Experience Ads
2.9 Elements of Great Creative – Madeleine Corrigan
2.10 Best Practices for Media Ratios
2.12 Let's do it! Time to get creative!
Topic 3: Copy and CTA
3.1 Select an Appropriate CTA Button
Let's Review
Module 6 Quiz
Module 6 Conclusion
Community Management
Topic 1: Overview
1.1 Social Listening
1.2 Community Management Best Practices
1.3 Be Responsive
Let's do it! How fast?
1.4 Case Study: Coles
1.6 Let's do it! They said what?
Topic 2: Tools
Let's Review
Module 7 Quiz
Module 7 Conclusion
Tracking and Retargeting
Topic 1: Tracking with the Facebook Pixel
1.1 Benefits of the Facebook Pixel
1.2 Pixel Event Data
1.3 Pixel Activity Data
1.4 Tracking Methods
1.5 Let's do it! Retarget yourself
Topic 2: Retargeting
2.1 King Kong Retargeting
2.2 Let's talk! Leave me alone!
Let's Review
Module 8 Quiz
Module 8 Conclusion
Measurement and Reporting
Topic 1: Measurement and Reporting
1.2 Align Metrics to Buyer Stages
1.3 Let's talk! Metrics Matter!
1.4 Facebook Measurement Sources – Caitlin West
1.5 Reporting in Ads Manager
1.6 Modify your Dashboard
1.7 Change your Columns
Topic 2: Reporting
2.1 Matching KPIs with Cost Metrics
2.2 Paid Strategy Template
Let's do it! Paid Strategy Template
2.3 Using the Correct Metrics – Pathum Wanigasekara
Topic 3: Split Testing
3.1 How does AdEspresso Work?
3.2 Setting up Your AdEspresso Campaign
3.3 Our Approach
3.4 Let's do it! Let's Split!
Let's Review
Module 9 Quiz
Module 9 Conclusion
Enrol today and become a Facebook Advertising expert
$795.00
4 x $229
4 Month Payment Plan