ARE YOU READY TO BECOME AN FACEBOOK ADVERTISING EXPERT? 

This Facebook Advertising course is designed to fast track you from daily user to an unstoppable pro in just 15-20 hours of training time when studying online, or in just 1-day if you choose to study on campus.


STUDY ONLINE - ANYTIME, ANYWHERE

Course Brochure: Click here to download
Duration: 15-20 hours 
Course access: Up to 6 months
Format: Online with embedded videos, downloadable checklists and templates
Online Course Price: $795 inc gst

To enrol simply click on your preferred payment option below: 

BECOME AN FACEBOOK ADVERTISING EXPERT TODAY

60 DAY 100% MONEY-BACK GUARANTEE

We're so confident that you'll love our course that we offer a 100% money-back guarantee within 60 days of commencing the course. Simply send us an email and you’ll get an instant refund as long as you have completed at least half of the course. 

That's right a 60-day, risk-free period to ensure you're 100% satisfied that our course is everything we promised - and more.

KEY BENEFITS

After you've completed this course, you'll learn the essential skills to become a leading Facebook advertising marketer:

  • Develop structured and engaging campaigns that increase likes

  • Identify and target optimal customer segments for improved ROI

  • Understand how to setup and implement campaigns that work

  • Implement tracking and retargeting functions to maximise budgets

  • Establish a trusted presence and following on Facebook

ABOUT SOCIAL MEDIA COLLEGE

Social Media College is an industry-leading authority in social media training for influencers, businesses and marketing practitioners. 

We’ve taken our knowledge and experience of working in digital marketing for global organisations and turned this into training programs for you. 

Our courses deliver practical, hands-on advice designed to give you knowledge and insights into real-world growth strategies using social media. 

The skills we teach are highly-regarded and we offer the only formal qualification you can earn in social media marketing across the whole of Australia.

This standalone feature distinguishes us from any of our competitors. Our courses are tried, tested and trusted by social media experts both at home and around the world. 

So what are you waiting for? Enrol today and you’ll benefit from growing your social media skills with the number one training provider in Australia.

MEET OUR STUDENTS

“Just finished my online Social Media course with this amazing college. It was a great experience, I’ve learnt so much and look forward to implementing everything I’ve learnt into my online business. Highly recommended.”

Sandra Mooney

“Social Media College is fantastic. The trainers are super super helpful and always ready to help and the intensive course is jam packed full of teachings. Much more than I had expected for an intensive course. Thanks guys!”

Steph Giovinazzo

“Social media college intensive is fantastic!! Would highly recommend it to anyone looking to broaden their knowledge in social for their business. The course is easy to read with follow up videos to keep you on track. All lecturers are very helpful and quick to answer questions. Thanks guys !”

Darlene Smith

Course curriculum

  • 1

    Welcome

    • Welcome

    • Course Structure

    • Study Tips

    • Your Learning Experience

    • Your Workbook and Templates

    • Connect With Us

    • Let's talk! Introducing you

  • 2

    Module 1. Introduction to Facebook Advertising

    • Introduction to Facebook Marketing

    • Topic 1: Facebook Background

    • 1.1 Global Facebook Users

    • 1.2 Facebook Usage in Australia

    • Let's talk! Favourite Facebook page

    • Topic 2: Facebook Advertising

    • 2.1 Facebook Ad Examples

    • 2.2 Boosted Posts vs Facebook Ads

    • 2.3 Location of Ads

    • 2.4 Let's do it! Facebook Advertising Examples

    • Topic 3: Advertising Platforms

    • 3.1 Business Manager

    • 3.2 Ads Manager

    • 3.3 Audience Insights

    • Let's Review

    • Module 1 Quiz

    • Module 1 Conclusion

  • 3

    Module 2. The Facebook Advertising Landscape

    • The Facebook Advertising Landscape

    • Topic 1: The Facebook Network

    • 1.2 Profiles and Pages

    • 1.3 Key Facebook Products

    • 1.4 Let's talk! Work or Play?

    • Topic 2: The Facebook Algorithm

    • 2.1 The Newsfeed Algorithm

    • 2.2 Quote from Facebook

    • Topic 3: Facebook Ads

    • 3.1 Page Transparency

    • 3.2 Ad Library

    • Topic 4: Benefits of Facebook Advertising

    • 4.1 Use Visuals

    • 4.2 Make it Relevant

    • 4.3 Make a Full-Page Spread

    • Let's do it! Great or Grate?

    • Let's Review

    • Module 2 Quiz

    • Module 2 Conclusion

  • 4

    Module 3. Facebook Advertising Strategy

    • Facebook Advertising Strategy

    • Topic 1: Strategy

    • 1.1 Customer types

    • 1.2 The Customer Purchase Funnel

    • 1.3 Case study: Havas Media – Caitlin West

    • 1.4 Let's talk! Eat or Be Eaten?

    • Topic 2: The Facebook Ads Structure

    • 2.1 The Facebook Ads Structure

    • Topic 3: Three Steps to Create Great Ads

    • 3.1 Identify your goals

    • 3.2 Identify your audience

    • 3.3 Select content types

    • 3.4 Paid Strategy Template

    • Let's do it! What's Your Strategy?

    • Let's Review

    • Module 3 Quiz

    • Module 3 Conclusion

  • 5

    Module 4. Facebook Campaigns

    • Facebook Campaigns

    • Topic 1: Setting up Campaigns

    • 1.1 Select your Campaign Objective

    • 1.2 Awareness

    • 1.3 Consideration

    • 1.4 Conversion

    • 1.5 Let's do it! Don't Objectify Me!

    • Topic 2: Design

    • 2.1 Content for Different Buyer’s Stages - Caitlin West

    • 2.2 Awareness

    • 2.3 Consider

    • 2.4 Decide

    • 2.5 Content for Different Buyer Stages – Pathum Wanigasekara

    • 2.6 Let's do it! Are you feeling content?

    • Let's Review

    • Module 4 Quiz

    • Module 4 Conclusion

  • 6

    Module 5. Facebook Ad Sets

    • Facebook Ad Sets

    • Topic 1: Ad Sets on Facebook

    • 1.1 Start a New Ad Set

    • Topic 2: Targeting

    • 2.1 The Importance of Targeting - Pathum Wanigasekara

    • 2.2 Targeting Options

    • 2.3 Using your Buyer Personas

    • 2.4 Let's do it! Target Personas

    • Topic 3: Core Audience Targeting

    • 3.1 Demographics

    • 3.2 Detailed Interests

    • 3.3 Detailed Behaviours

    • 3.4 Create a Custom Audience

    • 3.5 Lookalike Audiences

    • Let's talk! Are you boxing in your audience?

    • Topic 4: Ad Placements

    • 4.1 Ad Placement Selection

    • Topic 5: Budgeting

    • 5.1 How Much Do Facebook Ads Cost?

    • 5.2 Set your Schedule

    • 5.3 Select your Pricing Model

    • 5.4 Social Media Budget Template

    • 5.5 Let's do it! Budget Template

    • 5.6 Track your Spend

    • 5.7 Benchmark Against Other Channels

    • Let's Review

    • Module 5 Quiz

    • Module 5 Conclusion

  • 7

    Module 6. Facebook Ads Structure

    • Facebook Ads Structure

    • Topic 1: Structure

    • 1.1 Set up Ad Identity

    • 1.2 Ad Formats

    • 1.3 Ad Format Examples

    • 1.4 Build your Creative

    • 1.5 Let's do it! Find a format

    • Topic 2: Media

    • 2.1 Top Tactics for Engaging Images

    • 2.2 Image Sources

    • 2.3 Image Editing Tools

    • 2.4 Image Text Restrictions

    • 2.5 Case study: Mission Australia

    • 2.6 Effective use of Video

    • 2.7 Video Advertising Trends

    • 2.8 Instant Experience Ads

    • 2.9 Elements of Great Creative – Madeleine Corrigan

    • 2.10 Best Practices for Media Ratios

    • 2.12 Let's do it! Time to get creative!

    • Topic 3: Copy & CTA

    • 3.1 Select an Appropriate CTA Button

    • Let's Review

    • Module 6 Quiz

    • Module 6 Conclusion

  • 8

    Module 7. Community Management

    • Community Management

    • Topic 1: Overview

    • 1.1 Social Listening

    • 1.2 Community Management Best Practices

    • 1.3 Be Responsive

    • Let's do it! How fast?

    • 1.4 Case Study: Coles

    • 1.6 Let's do it! They said what?

    • Topic 2: Tools

    • Let's Review

    • Module 7 Quiz

    • Module 7 Conclusion

  • 9

    Module 8. Tracking and Retargeting

    • Tracking and Retargeting

    • Topic 1: Tracking with the Facebook Pixel

    • 1.1 Benefits of the Facebook Pixel

    • 1.2 Pixel Event Data

    • 1.3 Pixel Activity Data

    • 1.4 Tracking Methods

    • 1.5 Let's do it! Retarget yourself

    • Topic 2: Retargeting

    • 2.1 King Kong Retargeting

    • 2.2 Let's talk! Leave me alone!

    • Let's Review

    • Module 8 Quiz

    • Module 8 Conclusion

  • 10

    Module 9. Measurement and Reporting

    • Measurement and Reporting

    • Topic 1: Measurement and Reporting

    • 1.2 Align Metrics to Buyer Stages

    • 1.3 Let's talk! Metrics Matter!

    • 1.4 Facebook Measurement Sources – Caitlin West

    • 1.5 Reporting in Ads Manager

    • 1.6 Modify your Dashboard

    • 1.7 Change your Columns

    • Topic 2: Reporting

    • 2.1 Matching KPIs with Cost Metrics

    • 2.2 Paid Strategy Template

    • Let's do it! Paid Strategy Template

    • 2.3 Using the Correct Metrics – Pathum Wanigasekara

    • Topic 3: Split Testing

    • 3.1 How does AdEspresso Work?

    • 3.2 Setting up Your AdEspresso Campaign

    • 3.3 Our Approach

    • 3.4 Let's do it! Let's Split!

    • Let's Review

    • Module 9 Quiz

    • Module 9 Conclusion

So what are you waiting for?

Enrol today and become a Facebook Advertising expert