ARE YOU READY TO ACCELERATE YOUR LINKEDIN NETWORK? 

This LinkedIn Marketing course is designed to fast track you from daily user to an unstoppable pro in just 15-20 hours of training time when studying online, or in just 1-day if you choose to study on campus.


STUDY ONLINE - ANYTIME, ANYWHERE

Course Brochure: Click here to download
Duration: 15-20 hours 
Course access: Up to 6 months
Format: Online with embedded videos, downloadable checklists and templates
Online Course Price: $795 inc gst

To enrol simply click on your preferred payment option below: 

BECOME AN LINKEDIN MARKETING EXPERT TODAY

60 DAY 100% MONEY-BACK GUARANTEE

We're so confident that you'll love our course that we offer a 100% money-back guarantee within 60 days of commencing the course. Simply send us an email and you’ll get an instant refund as long as you have completed at least half of the course. 

That's right a 60-day, risk-free period to ensure you're 100% satisfied that our course is everything we promised - and more.

KEY BENEFITS

After you've completed this one-day intensive workshop, or 15-20 hour online course, you'll learn the essential skills to become a leading LinkedIn marketer:

  • Understand the key to LinkedIn profiles that attracts views

  • Utilise your profile as a way to engage prospective customers

  • Create and execute a LinkedIn content strategy

  • Build your authority and reputation to increase trust

  • Identify new clients and new business opportunities

  • Get discovered through organic LinkedIn searches

  • Access tools and templates to maximise efficiency

  • Develop a network of ambassadors who promote your services

ABOUT SOCIAL MEDIA COLLEGE

Social Media College is an industry-leading authority in social media training for influencers, businesses and marketing practitioners. 

We’ve taken our knowledge and experience of working in digital marketing for global organisations and turned this into training programs for you. 

Our courses deliver practical, hands-on advice designed to give you knowledge and insights into real-world growth strategies using social media. 

The skills we teach are highly-regarded and we offer the only formal qualification you can earn in social media marketing across the whole of Australia.

This standalone feature distinguishes us from any of our competitors. Our courses are tried, tested and trusted by social media experts both at home and around the world. 

So what are you waiting for? Enrol today and you’ll benefit from growing your social media skills with the number one training provider in Australia.

MEET OUR STUDENTS

“Social media college intensive is fantastic!! Would highly recommend it to anyone looking to broaden their knowledge in social for their business. The course is easy to read with follow up videos to keep you on track. All lecturers are very helpful and quick to answer questions. Thanks guys! ”

Darlene Smith

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Steph Giovinazzo

SO, WHAT ARE THE WAITING FOR?

Become a LinkedIn Marketing expert today!

Course curriculum

  • 1

    Welcome

    • Welcome to LinkedIn Marketing!

    • Meet Your Course Host

    • Study Tips

    • Your Learning Experience

    • Your Workbook

    • Connect with Us

    • Let's talk! Introducing you

  • 2

    Module 1. Introduction to LinkedIn Marketing

    • Module Overview: Introduction to LinkedIn Marketing

    • Topic 1: LinkedIn Background

    • 1.1 LinkedIn Engagement

    • 1.2 LinkedIn Key Milestones

    • Let's talk! How do you do LinkedIn?

    • Topic 2: LinkedIn Benefits

    • 2.1 Promoting LinkedIn Content

    • 2.2 Target Users By ...

    • 2.3 Reach on LinkedIn

    • 2.4 Thought Leadership

    • 2.5 Content Creation Top 10 Topics

    • Topic 3: The Value of LinkedIn

    • 3.1 The Value of LinkedIn as a marketing channel

    • 3.2 LinkedIn is for Everyone

    • Let's do it! Introducing ... you

    • Let's Review

    • Module 1 Quiz

    • Module 1 Conclusion

  • 3

    Module 2. The LinkedIn Landscape

    • The LinkedIn Landscape

    • Topic 1: Anatomy of the Platform

    • 1.1 How Content is Selected

    • 1.2 Content on your LinkedIn Feed

    • 1.3 Recommended Content

    • 1.4 Mentioned in the News

    • 1.5 LinkedIn Stories

    • 1.6 Sponsored Content

    • 1.7 Customising Your Feed

    • Let's do it! Using unfollow to improve your feed

    • 1.8 Member Profiles

    • 1.9 Company Pages

    • 1.10 Member Profiles vs Company Pages

    • 1.11 Inbox & Messaging

    • 1.12 Groups

    • Topic 2: The Search Function

    • 2.1 Advanced Member Search

    • 2.2 Hashtags

    • Let's do it! #dreamjob

    • Topic 3: The LinkedIn Algorithm

    • 3.1 What Does The Algorithm Do?

    • 3.2 How does the LinkedIn Algorithm Work?

    • 3.3 Post Prioritisation

    • 3.4 Managing the Algorithm

    • 3.5 Finding Value in LinkedIn

    • Let's Review

    • Module 2 Quiz

    • Module 2 Conclusion

  • 4

    Module 3. Creating Great Content

    • Creating Great Content

    • Topic 1: Content Strategy

    • 1.1 Search vs. Social Media

    • 1.2 The Buyer Stages Funnel

    • 1.3 Approaching Buyers on LinkedIn

    • Let's talk! Don't you hate it?

    • Topic 2: Effective Content Creation

    • 2.1 Define your Goals

    • 2.2 Identify your Audience

    • 2.3 Select Content Types

    • 2.4 Created Content

    • 2.5 Curated Content

    • 2.6 Co-created Content

    • Let's do it! Some awesome content

    • Topic 3: Content Formats

    • 3.1 Publish via LinkedIn Publishing

    • 3.2 Best Practice for LinkedIn Articles

    • 3.3 LinkedIn Articles

    • 3.4 Blog Links

    • 3.5 Documents

    • 3.6 Best Practice for Images

    • 3.7 Image Sources

    • 3.8 Best Practice for Infographics

    • 3.9 Infographic Tools

    • 3.10 Best Practice for Videos

    • 3.11 Using Video to Stand Out

    • 3.12 Native LinkedIn vs YouTube Videos

    • 3.13 Using the Right Content Format

    • Let's do it! OK, video works, maybe.

    • Topic 4: Techniques for Great Content

    • 4.1 The 5-step content process

    • 4.2 Educate

    • 4.3 Entertain – 20th Century Fox

    • 4.4 Inspire

    • 4.5 The Crucial Ingredient for Great Content

    • 4.6 The GaryVee Model

    • 4.7 Creating Great Content

    • Let's Review

    • Module 3 Quiz

    • Module 3 Conclusion

  • 5

    Module 4. Developing an Effective Personal Profile

    • Developing an Effective Personal Profile

    • Let's do it! Optimise Your Profile

    • Topic 1: Anatomy of a Personal Profile

    • 1.1 Importance of a Good Profile – Andrew Ford

    • 1.2 Importance of Optimising Your Profile – Nathanial Bibby

    • 1.3 Member Profiles

    • 1.4 Profile Picture

    • 1.5 Guidelines for Your Photo – Gerard Holland

    • 1.6 Write an Interesting Headline

    • 1.7 Write a Compelling Headline – Nathanial Bibby and Gerard Holland

    • 1.8 Background Image

    • 1.9 Name Pronunciation

    • Topic 2: How to Appear in Search Results

    • 2.1 Optimise your Summary for Keywords

    • 2.2 Write an Effective LinkedIn Summary

    • Topic 3: Convey Authority

    • 3.1 Work experience section guidance

    • 3.2 Ask for Recommendations

    • 3.3 Building Social Proof

    • 3.4 Getting Recommendations

    • Topic 4: LinkedIn Premium Plans

    • 4.1 LinkedIn Premium Business

    • 4.2 LinkedIn Sales Navigator

    • 4.3 LinkedIn Sales Navigator – Nathanial Bibby

    • Let's Review

    • Module 4 Quiz

    • Module 4 Conclusion

  • 6

    Module 5. Marketing through your LinkedIn Profile

    • Marketing through your LinkedIn Profile

    • Topic 1: Grow your Network

    • 1.1 Browse Recommended Connections

    • 1.2 Using LinkedIn Search

    • 1.3 Using LinkedIn Search – Nathanial Bibby

    • 1.4 Browsing Company Employees

    • 1.5 Find Nearby

    • 1.6 Join Groups

    • 1.7 Promote your Profile

    • 1.8 Create a LinkedIn Badge

    • Let's do it! A badge for you

    • 1.9 Searching for Good Connections

    • 1.10 Connection Milestone – 500

    • 1.11 Have a niche – Nathanial Bibby

    • 1.12 Grow Your Network – Gerard Holland

    • 1.13 Get 100 Connections - Gerard Holland

    • Let's talk! What's your niche and number?

    • Topic 2: Engage Your Network

    • 2.1 Engage With Your Feed – Gerard Holland

    • 2.2 Three Steps to Leveraging Groups

    • 2.3 Messaging Connections

    • 2.4 Messaging Connections

    • 2.5 Message Structure

    • 2.6 Talking to Prospects – Nathanial Bibby

    • 2.7 Be Helpful – Andrew Ford

    • Let's do it! Your choice of engagement

    • Topic 3: Publish Content

    • 3.1 Purchase Funnel Case Study

    • 3.2 Posting Frequency

    • 3.3 Posting Frequency – Andrew Ford

    • 3.4 Provide Your Network With Value

    • 3.5 Create Engaging Content – Nathanial Bibby

    • 3.6 Tags and Hashtags

    • 3.7 Tags and Hashtags – Nathanial Bibby

    • 3.8 Organic Reach – Nathanial Bibby

    • Let's Review

    • Module 5 Quiz

    • Module 5 Conclusion

  • 7

    Module 6. Marketing from the Company Page

    • Marketing from the Company Page

    • Topic 1: Setting up Company Pages

    • 1.1 Upload Profile Picture and Banner

    • 1.2 About Us Section

    • 1.3 Key Fields

    • 1.4 Build a Career Page

    • 1.5 Showcase Pages

    • 1.6 Creating a Showcase Page

    • Let's do it! Rate a company page

    • Topic 2: Grow your Network

    • 2.1 Post Content Regularly

    • 2.2 Anatomy of an Update

    • 2.3 Audience Targeting

    • 2.4 Edit Image & Title on Shared Links

    • Topic 3: Case Study: Online Art Store

    • 3.1 Online Art Store Campaign

    • Topic 4: Create Employee Advocacy

    • 4.1 Why Leverage Employee Advocacy?

    • 4.2 Create Social Media Leaders

    • 4.3 Get Employee Buy-in

    • Let's talk! Do you engage?

    • 4.4 LinkedIn Elevate

    • 4.5 Employee Advocacy Success

    • 4.6 Create a Social Media Policy

    • Let's do it! Find that policy!

    • Topic 5: Set up Groups

    • 5.1 Choose a Relevant Topic

    • 5.2 Set up Message Templates

    • 5.3 Invite Connections

    • 5.4 Grow the Group

    • 5.5 Three Steps to Leveraging Groups

    • 5.6 Moderate the Group

    • Let's talk! Are you a groupie?

    • Let's Review

    • Module 6 Quiz

    • Module 6 Conclusion

  • 8

    Module 7. LinkedIn Paid Advertising

    • LinkedIn Paid Advertising

    • Topic 1: Advertising on LinkedIn

    • 1.1 Sponsored Content – Adobe Case Study

    • 1.2 Sponsored inMail

    • 1.3 Duke University Case Study

    • 1.4 Text Ads

    • 1.5 Lead Generation Forms

    • Let's do it! Rate an ad

    • Topic 2: Setting up a LinkedIn Campaign

    • 2.1 Select Target Audience

    • 2.2 Select Ad Format

    • 2.3 Ad Placement

    • 2.4 Select Budget and Schedule

    • 2.5 Conversion Tracking

    • 2.6 Create a New Ad

    • Let's do it! Your first campaign?

    • Topic 3: Optimise Your Campaign

    • 3.1 Split Test

    • 3.2 Review Target Audience

    • 3.3 Installing the LinkedIn Insights Tag

    • Let's Review

    • Module 7 Quiz

    • Module 7 Conclusion

  • 9

    Module 8. LinkedIn Community Management

    • LinkedIn Community Management

    • Topic 1: Purpose of Community Management

    • 1.1 Best Practices

    • 1.2 Social Listening

    • 1.3 Benefits of User Generated Content

    • 1.4 How to Encourage User Generated Content

    • 1.5 Importance of Being Engaged and What to Outsource – Andrew Ford

    • Topic 2: Managing Company Pages

    • 2.1 LinkedIn Mobile Admin

    • Topic 3: Managing Personal Interactions

    • 3.1 Be Engaged

    • 3.2 Be Timely

    • Let's do it! Let's get engaged!

    • Let's Review

    • Module 8 Quiz

    • Module 8 Conclusion

  • 10

    Module 9. LinkedIn Analytics

    • LinkedIn Analytics

    • Topic 1: Analytics in LinkedIn

    • 1.1 Focus on Business and ROI - Nathanial Bibby

    • 1.2 Value of Network is Metric of Success – Gerard Holland

    • Topic 2: Member Profile Analytics

    • 2.1 Third Party Plugins

    • Let's do it! Analyse yourself!

    • Topic 3: Company Page Analytics

    • 3.1 Visitor Page

    • 3.2 Update Page

    • 3.3 Follower Page

    • 3.4 Activity Dashboard

    • 3.5 Connect your Customer Relationship Manager (CRM)

    • Topic 4: Measure Against Strategy

    • 4.1 Key LinkedIn Metrics

    • 4.2 Case Study: Online Art Store

    • Let's talk! What's your first step?

    • Let's Review

    • Module 9 Quiz

    • Next Steps

    • Module 9 Conclusion

Social proof: reviews

5 star rating

Fantastic

Georgia Grace

I found this course very enlightening and educational. It showed me many skills that I will be able to take into my own linked in profile but also the profiles of the companies I work for.

I found this course very enlightening and educational. It showed me many skills that I will be able to take into my own linked in profile but also the profiles of the companies I work for.

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5 star rating

LinkedIn Marketing

Jeremy Sweeney

So far so good. Very easy to use and understand, especially for those who are visual learner such as myself.

So far so good. Very easy to use and understand, especially for those who are visual learner such as myself.

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5 star rating

Great set up

Sophie Crang

I love how this course is more than just taking notes. It is all about making us successful and getting our names out there.

I love how this course is more than just taking notes. It is all about making us successful and getting our names out there.

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5 star rating

Awesome

Barbara Moana

I have learnt so much during this course, I am currently still in the process of fully completing my personal profile, due to work reasons I am unable to connect to our company or employees so I am slowly making connections and really just explori...

Read More

I have learnt so much during this course, I am currently still in the process of fully completing my personal profile, due to work reasons I am unable to connect to our company or employees so I am slowly making connections and really just exploring right now. I find it really useful for professional uses and motivated daily from like minded people, so my goal right now is to gather some Inspiration and professional info around myself, my passion and what I do and hopefully give and gain that same support. Definitely looking forward!

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