LINKEDIN MARKETING
CONNECT | INFLUENCE | MONETISE
ARE YOU READY TO ACCELERATE YOUR LINKEDIN NETWORK?
This LinkedIn Marketing course is designed to fast track you from daily user to an unstoppable pro in just 15-20 hours of training time when studying online, or in just 1-day if you choose to study on campus.
STUDY ONLINE - ANYTIME, ANYWHERE
Course Brochure: Click here to download
Duration: 15-20 hours
Course access: Up to 6 months
Format: Online with embedded videos, downloadable checklists and templates
Online Course Price: $795 inc gst
To enrol simply click on your preferred payment option below:
$795.00
Regular price
2 X $398
2 month payment plan
After you've completed this one-day intensive workshop, or 15-20 hour online course, you'll learn the essential skills to become a leading LinkedIn marketer:
Understand the key to LinkedIn profiles that attracts views
Utilise your profile as a way to engage prospective customers
Create and execute a LinkedIn content strategy
Build your authority and reputation to increase trust
Identify new clients and new business opportunities
Get discovered through organic LinkedIn searches
Access tools and templates to maximise efficiency
Develop a network of ambassadors who promote your services
Social Media College is an industry-leading authority in social media training for influencers, businesses and marketing practitioners.
We’ve taken our knowledge and experience of working in digital marketing for global organisations and turned this into training programs for you.
Our courses deliver practical, hands-on advice designed to give you knowledge and insights into real-world growth strategies using social media.
The skills we teach are highly-regarded and we offer the only formal qualification you can earn in social media marketing across the whole of Australia.
This standalone feature distinguishes us from any of our competitors. Our courses are tried, tested and trusted by social media experts both at home and around the world.
So what are you waiting for? Enrol today and you’ll benefit from growing your social media skills with the number one training provider in Australia.
“Social media college intensive is fantastic!! Would highly recommend it to anyone looking to broaden their knowledge in social for their business. The course is easy to read with follow up videos to keep you on track. All lecturers are very helpful and quick to answer questions. Thanks guys! ”
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Become a LinkedIn Marketing expert today!
$795.00
Regular price
2 X $398
2 month payment plan
Welcome to LinkedIn Marketing!
Meet Your Course Host
Your Learning Experience
Your Workbook and Template Pack
Connect with Us
Let's Talk! Introducing you
Module Overview: Introduction to LinkedIn Marketing
LinkedIn Audience Size
LinkedIn Engagement
Let's Talk! How do you do LinkedIn?
The Value of LinkedIn
LinkedIn Benefits
Promoted LinkedIn Content
Target Users By ...
Reach on LinkedIn
Thought Leadership
Personal and Company Pages
LinkedIn is for Everyone
Let's Do It! Introducing ... You
Let's Review
Module 1 Conclusion
Module 1 Quiz
The LinkedIn Landscape
How Content is Selected
Your LinkedIn Feed Content
Recommended Content
Mentioned in the News
Sponsored Content
Customising Your Feed
Let's Do It! Using Unfollow to Improve Your Feed
Member Profiles
Company Pages
Inbox, Messaging and Video Meetings
Groups
The Search Function
Hashtags
Let's Do It! #dreamjob
The LinkedIn Algorithm
What Does The Algorithm Do?
How does the LinkedIn Algorithm Work?
Post Prioritisation
Managing the Algorithm
Finding Value in LinkedIn
Let's Review
Module 2 Conclusion
Module 2 Quiz
Creating Great Content
Content Strategy
Search vs. Social Media
The Buyer/Audience Stages Funnel
Approaching Clients on LinkedIn
Let's Talk! Don't You Hate it?
Effective Content Creation
Define your Goals
Identify your Audience
Audience Persona Canvas with Example
Select Content Types
Created Content
Curated Content
Co-created Content
Let's Do It! Some Awesome Content
Content Formats
Publish via LinkedIn Publishing
LinkedIn Articles
Blog Links
Documents
Best Practice for Images
Image Sources
Best Practice for Infographics
Infographic Tools
Best Practice for Videos
Using Video to Stand Out
Native LinkedIn vs YouTube Videos
Using the Right Content Format
Let's Do It! OK, Video Works, Maybe.
Content Purpose
The 5-step content process
Educate
Entertain – Walt Disney Company
Inspire
The Crucial Ingredient for Great Content
The GaryVee Model
Creating Great Content
Let's Review
Module 3 Conclusion
Module 3 Quiz
Developing an Effective Personal Profile
Let's Do It! Optimise Your Profile
Anatomy of a Personal Profile
Importance of a Good Profile – Andrew Ford
Importance of Optimising Your Profile – Nathanial Bibby
Member and Creator Profiles
Profile Picture
Guidelines for Your Photo – Gerard Holland
Write an Interesting Headline
Background Image
Cover Story Video
Name Pronunciation
How to Appear in Search Results
Optimise your Summary for Keywords
Write an Effective LinkedIn Summary
Featured Media
Work experience section guidance
Ask for Recommendations
Getting Recommendations
LinkedIn Premium Plans
LinkedIn Premium Business
LinkedIn Sales Navigator
Let's Review
Module 4 Conclusion
Module 4 Quiz
Marketing Through Your LinkedIn Profile
Grow Your Network
Browse Recommended Connections
Using LinkedIn Search – Nathanial Bibby
Browsing Company Employees
Join and Leverage Groups
Promote your Profile
Create a LinkedIn Badge
Let's Do It! A Badge For You
Searching for Good Connections
Connection Milestone – 500
Have a Niche – Nathanial Bibby
Grow Your Network – Gerard Holland
Get 100 Connections - Gerard Holland
Let's Talk! What's Your Niche and Number?
Engage Your Network
Engage With Your Feed – Gerard Holland
Audience Engagement Hierarchy
Messaging Connections
Moving Conversations Offline
Message Structure
Talking to Prospects – Nathanial Bibby
Be Helpful – Andrew Ford
Let's Do It! Your Choice of Engagement
Posting Frequency
Posting Frequency – Andrew Ford
Create Engaging Content – Nathanial Bibby
Tags and Hashtags – Nathanial Bibby
Organic Reach – Nathanial Bibby
Let's Review
Module 5 Conclusion
Module 5 Quiz
Marketing from the Company Page
Setting up Company Pages
Upload Profile Picture and Banner
About Us Section
Build A ‘Life’ Page
What is an Affiliate Page?
Let's Do It! Rate a Company Page
Grow Your Network
Post Content Regularly
Anatomy of a Company Update
Audience Targeting
Edit Image and Title on Shared Links
Organic Content Strategy Template and Example
Scheduling and Content Calendars
Create Employee Advocacy
Create Social Media Leaders
Get Employee Buy-in
Let's Talk! Do you Engage?
Employee Advocacy Tools
Create a Social Media Policy
Let's Do It! Find That Policy!
Set up Groups
Choose a Relevant Topic
Grow the Group
Three Steps to Leveraging Groups
Moderate the Group
Let's Talk! Are you a Groupie?
Let's Review
Module 6 Conclusion
Module 6 Quiz
LinkedIn Paid Advertising
Promoted Content
Sponsored Messaging
AstraZeneca Case Study
Text Ads
Lead Generation Forms
Boosting Posts
Let's Do It! Rate an Ad
Setting up a LinkedIn Campaign
Select Target Audience
Choose Ad Format
Ad Placement
Select Budget and Schedule
Conversion Tracking
Create a New Ad
Let's Do It! Your First Campaign?
Optimise Your Campaign
A/B Test
Review Target Audience
Installing the LinkedIn Insights Tag
Paid Advertising Strategy Template and Example
Let's Review
Module 7 Conclusion
Module 7 Quiz
LinkedIn Community Management
Purpose of Community Management
Best Practices
Social Listening and Community Hashtags
Benefits of User Generated Content
Importance of Being Engaged and What to Outsource – Andrew Ford
Content Suggestions and Trending Topics
Invite Connections
Be Engaged
Be Timely
Let's Do It! Let's Get Engaged!
Let's Review
Module 8 Conclusion
Module 8 Quiz
LinkedIn Analytics
Analytics in LinkedIn
Focus on Business and ROI – Nathanial Bibby
Value of Network is Metric of Success – Gerard Holland
Member Profile Analytics
Third Party Plugins
Let's Do It! Analyse Yourself!
Company Page Analytics
Visitor Page
Update Page
Follower Page
Activity Dashboard
Connect your Customer Relationship Manager (CRM)
Measure Against Strategy
Key LinkedIn Metrics
Reports – What to Include
Let's Talk! What's Your First Step?
Let's Review
Module 9 Conclusion
Module 9 Quiz
Self-assessment and Feedback
Next Steps
This course is also delivered in 1 day intensive workshops in Sydney, Melbourne & Brisbane
I found this course very enlightening and educational. It showed me many skills that I will be able to take into my own linked in profile but also the profiles of the companies I work for.
I found this course very enlightening and educational. It showed me many skills that I will be able to take into my own linked in profile but also the profiles of the companies I work for.
Read LessSo far so good. Very easy to use and understand, especially for those who are visual learner such as myself.
So far so good. Very easy to use and understand, especially for those who are visual learner such as myself.
Read LessI love how this course is more than just taking notes. It is all about making us successful and getting our names out there.
I love how this course is more than just taking notes. It is all about making us successful and getting our names out there.
Read LessGreat to say that i am making progress to fully completing my LinkedIn profile and have made a few connections, i am not looking for work but i have found LinkedIn to be so useful, helpful & very motivational, more than enough to change my po...
Read MoreGreat to say that i am making progress to fully completing my LinkedIn profile and have made a few connections, i am not looking for work but i have found LinkedIn to be so useful, helpful & very motivational, more than enough to change my point in thinking more effectively and professionally, i may even have a plan ahead.
Read Less